California CMA: NorCal & SoCal
California chapters: hosted by higher ground agency.
The Cannabis Marketing Association has two chapters in California: NorCal (Bay Area) and SoCal (Los Angeles & San Diego).
March 30th 6:00pm
@Harvest on Geary 4811 Geary Blvd, San Francisco, CA 94118
Building Brand Awareness for Recreational Cannabis in California
Recreational Cannabis is coming to California in 2018. This panel helps you get ready. Whether you are sniffing around the industry, exploring investment opportunities, launching a brand, or already have some industry exposure, this panel will enhance your knowledge. Four industry pros will help get you ready for 2018 by sharing insights into the cannabis market and the brand landscape. You will learn about current and expected limitations, regulations, and issues of compliance. You will hear tips from industry pros on building your brand in an environment when many popular advertising channels like Google and Facebook are not viable options. And you will leave with plenty of “how to” advice when it comes to identifying and reaching your audience.
This event is co-hosted with Harvest. Get tickets in advance to save with early bird pricing! Prices go up at the door.
Here are the panelists that will explore this critical topic:
Robert O’Shaughnessy is the co-founder of the Higher Ground Agency, a local PR & Marketing firm. Robert leads client branding & identity projects, website builds, and other marketing efforts. Robert is the California Chair for the Cannabis Marketing Association and is an inaugural committee member of the NCIA’s Sales & Marketing Council. Robert graduated from Boston University in 1999 with degrees in English and History and began his marketing career in 2002 following a teaching stint in Prague. He publishes and speaks on marketing techniques and trends and, in addition to consulting, agency work, and volunteering, he facilitates hands-on training workshops.
Ben Grambergu has worked in the cannabis advertising world since 2004. Growing up with farmers in the family, cannabis has been part of his life from a young age. Ben’s company, Grambergu Marketing LLC, leverages exclusive partnerships with media companies as large as Hearst Media and as small local rags like East Bay Express to bring smart ad buys at a compelling price.
Anastasia Shannon is the Northern California Sales Manager for KIVA Confections. She comes to us with 15 years of experience in luxury brand sales, marketing, brand management and distribution. For the past 3 years, Anastasia has been instrumental in positioning KIVA as a luxury brand in the California marketplace. She also works with partner brands distributed by KIVA sales and service.
Zack Darling is the CEO of The Hybrid Creative, a digital creative agency in Santa Rosa. The Hybrid Creative brings to the table a wide variety of skills with a primary focus on brand strategy, design, product packaging, web development and marketing solutions. Zack launched his first design business, Greenfield Graphics, in 1997. Since then, he has acted as Creative Director for thousands of industry-related projects. He has been a featured speaker at The Emerald Cup, Elevated Cannabis Compliance Conference, Women Grow, Sonoma County Grower’s Alliance events and many others. He was the lead producer of Harmony Festival’s night concerts for 13 years, the North Bay Burning Man representative for 7 years, two-time winner of the Bohemian’s “Best DJ in the North Bay” award, and the graphic designer behind many iconic festivals and concerts in Northern California and beyond.
*Only individuals with legally recognized Medical Cannabis Identification Cards or a verifiable, written recommendation from a physician for medical cannabis may obtain cannabis from medical cannabis dispensaries.*
The goal of the CMA is to build local communities in which cannabis entrepreneurs can cultivate effective and responsible marketing and PR practices through speaker events, workshops, and networking.
Come join us and let’s build a solid community together.
Join the California Meetup Community here.